Leverage the work your competitors have already done in SEO

Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for marketing. Don't just work the online factors, but create a sound strategy around offline marketing, using ideas like postcards, trade magazines ads, phone/sales work, word of mouth and additional tactics that can help create a "buzz" around your products and services. Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche. A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as the first, left-most link and list the more specific sections out to the right. Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it.

Some sites are not as good as they seem

Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts. SEO helps your content gain enhanced visibility, which is why it is essential to the success of your marketing efforts. Most companies outsource SEO services for their business since it is convenient and more efficient to let an expert deal with the creation of SEO content. Ultimately, SEO done correctly can land your website on the first page of the SERP’s (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they’ve done a search. So the first page is where you want to be. A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. In the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and how your surrounding environment can impact the outcome of your campaign.

It’s time to revolutionize our approach to algorithm updates

If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. Long tail SEO can attract traffic. Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. Add internal links to the taxonomies the post belongs to

Is the traffic converting into leads?

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site." Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. Large images slow down your site, so you need to make image file sizes as small as possible. On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm Visual content shared on Pinterest has a longer lifecycle compared to other content formats. Pins receive 40 percent of all the clicks within the first day and 70 percent take place in the first two days, the last 30 percent of clicks within the course of a month.

Google loves speed and so should you

Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! Ranking in Google is getting more and more complex every day. The algorithm is this huge monstrosity and it is impossible to get anywhere even using all of the top SEO ranking factors. If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL might give you a better chance of getting to the top. SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry. Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts like bait to them.

The Importance of Keyword Reviews

Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for your readers. A site that hasn’t done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before you do anything else! Optimize the content of your web pages to make sure that it aligns with searcher intent. Your website should contain many pages tackle the topic of your website from different angles. Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short. Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly.