Google prefers HTTPS sites - Are your site security settings correct?

With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for a marketer to secure his business in top search engine results. To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. When you use underscores to separate words in a URL name, Google will read it as one single word. Webpages on HTTPS had positive correlation with higher rankings. Google may penalize specific tactics, but they will never penalize quality.

The importance of domain name selection for SEO

To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain. Over the last decade, Google has narrowed down its focus to ensure that it satisfies user experience at all cost. Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length. Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. A 302 redirect, or also known as a temporary redirect, should be put in place if you want to redirect your site visitors into another webpage but you plan to bring the redirected page back after some time. Knowing this, the 302 redirect will not pass on all qualities of the redirected page to the detour page.

How to check your web pages for duplicate content (and improve your rankings at the same time)

A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. Links from a diverse range of websites are good, as too many links from the same domain can be seen as spammy. One way to approach SEO is to write catchy headlines. One of the most time-consuming parts about link-building is actually finding places that will give you links. In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban your business from Google Adsense. This means that anyone with links gained unethically through black hat SEO tactics, for example, paid link building, overuse of affiliate links and duplicate content to get to the top of Google, now find themselves faced with a penalty.

SEO for Mindshare/Branding

According to Gaz Hall, a UK SEO Consultant : "Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could." Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. The modern user has a very short attention span. If a website takes more than a few seconds to load, she/he is likely to leave. Therefore, it’s really important to make sure that site speed/load time is optimized as much as possible.

Be aware of your competitor's new links

Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. It’s totally understandable that Google takes user behavior into account in their assessment of which result to rank highest. You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase your products or services, they’ll be more likely to turn to you when they are. There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and "alt" attribute, both of which you should take advantage of.

SEO for Ideological Influence

Any discrepancies might cause Google to NOT show your business' information on a search result page. Google prefers secure websites. Most web hosts offer inexpensive ways to add SSL to your website. You can also get an SSL certificate for free. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop interesting the reader. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus is on quality over quantity. SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web site. Search Engines, however look for different things.