Technical aspects of creating site content

If you optimize your meta descriptions with clear and attractive extracts on what potential visitors can find on your site, it becomes easier for them to see if the information they’re looking for is on that page. When you think about keywords what are they really? It’s an interesting thing to think about isn’t it, for one thing, keywords are usually short and common. Because people won’t often type in long sentences into search engines. Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between the two, but for most people it shouldn’t matter either way as far as you stick with your preference and redirect the non-preferred to your preferred one.

Understanding the rationale behind XML sitemaps

SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning about SEO and I’m thankful I did because I feel each hour of learning has paid itself back over and over again. Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given over the telephone to a visit to your premises and coaching given directly to your in-house team. Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content.

Authorship is an advantage to the little guy

A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. Backlinks help search engine bots discover links to your site and crawl your site effectively. Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. SEO in Withernsea is here. Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on other SEO factors (mostly on content and link building techniques). When URL parameters are generated using site filters, there is a high risk of creating issues that impact the ranking of the page.

Enter the hornets’ nest – exploring the wild Google algorithm updates and volatility

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "According to Google, featured snippets especially helpful for those on mobile or searching by voice." Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. Adjusting your keyword distribution gives you power to change your campaign over time. Use description meta tags to provide both search engines and users with a summary of what your page is about!

How to improve your conversion rates

Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth. Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental building blocks of search optimization, and an important Google ranking signal.

Find Who Your SEO Competitors Are

Google Ranking algorithm comprises more than 200 signals. However, SEO marketing is not about knowing about everything concerning them; rather, it is about having the priorities right. It turns out the phrase ‘digital marketing is constantly evolving’ is about as unique to the B2B industry as an efficient rail service to the UK. Seed keywords are the foundation of your keyword research. They define your niche and help you identify your competitors. Earning links is not about following a static link building strategy for a long time. In the landscape of Google’s ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast rule or way to get you tons of high valued and qualified links. Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see.